07 June 2013
When low tech trumps high tech
Eyeballs. It’s what every marketer wants, assuming the more eyeballs, the more chances for conversion to customers. What business owners want is not just to land those new customers, but also to keep current ones. Eyeballs don’t help with that.

Consider this decidedly low-tech example of creating customer loyalty from a local body repair shop. The shop owner takes photos of the damage of the car when it comes in, during the repair and then when the job is finished. He then creates an online postcard of the before and after images and snail mails it to the customer with a simple message of "Thank you for your business." It's a brilliant, simple example of mass customization, great customer care and, sad to say, standing out in a world where few people say "thank you."

The lesson is simple: There are lots of ways to keep customers coming back and referring their friends and some times the low tech touch has far more punch than all those flashy high-tech gimmicks. So, as trendy as Google and Tumblr and Facebook are, it is worth remembering that low tech, high touch solutions still work, and even standout.

Posted by jane bright at 5:50 PM in Communication | Link

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