How long has that island been there? OK, so we've been driving past this harbor for 30 years, frequently, but somehow I had not noticed this tiny little island before. Yes, the tide was particularly low, but my newly discovered spot of land is not underwater at high tide. I simply had not seen it before...for all those years.

Like harbors with little islands, websites can contain lots of information we really don't see. We can look at our website numerous times and not spot the typo, the outdated copy or misshapen photo. And, the way we said something about our product or service 6 months ago may no longer be what we are saying about it now. Being able to spot the offending content is only part of the challenge. We also need to get into our sites and fix them, fast.

Keeping our websites current is a challenge, but one that is worth tackling, and frequently. It is our face to our clients and constituents. Our website is our chance, and sometimes the only chance to get our message out. Today, with ubiquitous smart phones and tablets,  our clients are always connected to the internet and therefore to us. Just a reminder. Now I have to look at our own pages.