16 April 2012
Apps vs Websites
The Apps are Winning in Navigation Ease
I gave a presentation about trends in technology recently, forcing me to really think about what emerging trends will impact our clients. And while others are hyperventilating about the role Facebook and Pinterest are playing in businesses and non-profits, I am predicting that app design is going to have a profound effect on web design.... Continue reading Apps vs Websites

Posted by jane bright at 5:39 PM in Apps | Link
 
08 March 2012
Oscar Gowns and Websites
That style thing they have in common

BEST: GLENN CLOSE -

"Glenn Close looks fabulous and age appropriate in this structured green gown and matching blazer by Zac Posen."  NY Daily News


Worst: Glenn Close

"Glenn Close's Zac Posen ensemble was too much -- a jarring mermaid-meets-businesswoman combo." Los Angeles Times

Like clothing, our websites are a fashion statement...read more... Continue reading Oscar Gowns and Websites

Posted by jane bright at 12:31 PM in Design Communication | Link
 
01 February 2012
From Angry Birds to Productivity
The app evolution
Just as we saw websites evolve from the control of techies to marketing and sales folks, apps are going through a similar change. From games and all that cool stuff, because techies love to do cool stuff, our clients are starting to think in terms of how apps can help with their operations.... Continue reading From Angry Birds to Productivity

Posted by jane bright at 5:34 PM in Apps Tech Trends | Link
 
01 December 2011
The Downside of flashy Flash sites
Lessons from HBO that should be set in the Wild West
The HBO.com site is visually dramatic, with huge, uncluttered images and little text. It is very slick, stunning even and it is a problem...Try to access it on an iPhone and you get: "It appears that you are visiting hbo.com on a device that is not fully supported by our website. For an optimized HBO.com experience, please choose from one of the [4] following options:... Continue reading The Downside of flashy Flash sites

Posted by jane bright at 5:54 PM in Tech Trends | Link
 
15 November 2011
Tone: It's not just emails that can get you into trouble
Check your website, too
I know, I know. Conveying emotion via email is tricky. A colleague would put EVERYTHING IN CAPS WHEN HE WAS ANGRY, and there was no mistaking it. What is much harder is... Continue reading Tone: It's not just emails that can get you into trouble

Posted by jane bright at 8:52 PM in Communication Search Engine Optimization | Link
 
01 November 2011
Getting Your Site Found - New (and Old) Features
aka, doing the dance with Google and Bing
Not living and breathing search algorithms 24/7, I am no expert in the arcane world of Search Engine Optimization.  We do, however, pay close attention to making sure our sites are visible to the search engines and frequently add such features. That is why we are just rolling out an automated site map... Continue reading Getting Your Site Found - New (and Old) Features

Posted by jane bright at 9:43 AM in Search Engine Optimization | Link
 
26 October 2011
Trifecta Marketing- Where your website fits
Movile devices, social media and email marketing
Our clients tend to be small businesses and non-profits, all stretched for resources. They often feel overwhelmed when deciding where to invest their time in outreach to their constituents and with social media, email marketing and tablets and smart phones, many are overwhelmed. So, looking at this research from Flowtown may be instructive, except that it totally ignores the importance of your website:... Continue reading Trifecta Marketing- Where your website fits

Posted by jane bright at 10:26 AM | Link
 
20 October 2011
To Scroll or Not to Scroll
Web design debates
We frequently get into "lively discussions", (yes, that's a euphemism) with clients about how long the ideal web page should be. There are those who insist scrolling is bad, and others who understand that web pages look different on different monitors, tablets vs computers and smart phones. Here is an article... Continue reading To Scroll or Not to Scroll

Posted by jane bright at 10:08 AM | Link
 
14 October 2011
Looking vs Seeing: Islands and Websites
Do you know what's on your website?
Like harbors with little islands, websites can contain lots of information we really don't see. We can look at our website numerous times and not spot the typo, the outdated copy or misshapen photo. And, the way we said something about our product or service 6 months ago may no longer be what we are saying... Continue reading Looking vs Seeing: Islands and Websites

Posted by jane bright at 5:55 PM | Link
 
06 October 2011
Firefox 7.0.1 Not Supporting Flash!
I was about to update to the latest Firefox and was stopped by a warning that Firefox no longer supports Adobe plug ins. That means Flash. For those of you who don't speak tech, Flash is the technology behind many of those moving images you see on lots of websites. ... Continue reading Firefox 7.0.1 Not Supporting Flash!

Posted by jane bright at 9:29 AM | Link
 
05 October 2011
Domain Name Facts of Life
Clients often get that glazed look when we start explaining the difference between domain names and web hosting. The big guys, like GoDaddy and Network Solutions bundle services such that unless you speak the arcane language of online management, you don't know... Continue reading Domain Name Facts of Life

Posted by jane bright at 3:30 PM | Link
 
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